I agree for existing products. But for new products before reviews are there. It’s very very hard to make your product stand out. Or to convince buyers to try it out.

As someone who had designed and attempted to sell things. On of my key takeaways has always been the lack of awareness or knowledge of my things exists.

Granted if I put a 50ft build board in the sky it wouldn’t change much. But if I did more than I did… or am doing it would help.

I saw a metaphor in this thread comparing advertising to Smoking. But I think Sugar is a better comparison. Is it needed? No. But a little will go a long way, and some dishes wouldn’t exists without it. Add to much and it ruins the flavour of the dish and isn’t healthy for the consumer.

What is needed is balance and where everything has hyper sugar in it isn’t good for anyone. So I do we need a rethink, but eliminating it outright isn’t the solution.