The idea feels like sci-fi because you’re so used to it, imagining ads gone feels like asking to outlaw gravity. But humanity had been free of current forms of advertising for 99.9% of its existence. Word-of-mouth and community networks worked just fine. First-party websites and online communities would now improve on that.
The traditional argument pro-advertising—that it provides consumers with necessary information—hasn’t been valid for decades.
OTA tv would no longer be possible, nor radio AM or FM.
Newspapers (what is left of them) would no longer be possible, neither wouild magazines.
A good deal of the internet is supported by ads too.
If you are willing to give up everything that is supported by ads, I suppose it could work.“Online communities” are great, but how do you stop them from being infiltrated by corporate astroturfers within five minutes of creation? Doesn’t every major brand have a low-overhead keyboard farm posting social media and forum comments to make them look good?
Ads are an odd concept—it’s someone paying money to toot their own horn, which most of the civilized world looks down upon. In fact, the best way to sell me your product is to have the humility to tell me its downsides or give me a nuanced explanation of when to buy your product vs. a competitor. Otherwise, it’s always much better to let someone else sing your praises. I do find documentation, videos, and other factual information about a product to be the best possible sales pitch—give me an accurate picture of it, and if it’s really any good, I might just buy it. If I think you’re trying to bullshit me, I’ll assume your product has to be shit, or otherwise you’d just tell me the facts.
Even with an adblock and the best privacy controls available, you cannot escape the effects of advertising. Article headlines will still be clickbait. Online recipes will still have long, unnecessary stories at the start. Companies will still want your email for trivial things so they can spam you. There are a hundred ways that advertising affects culture, and it’s not something that can change based on individual effort.
Just making billboards ads illegal. It would make every city and the places in-between instantly better
It’s necessary for monopoly capitalism to induce demand. It’s part of the planned economy.
Cool idea but we live under the violent imposition of capitalism.
I would argue that what this article is advocating for isn’t a definitive end to advertisement per se. Truthfully that would be impossible.
What we truly need are iron clad privacy laws that impose unbreakable regulations with destructive fines when violated by companies and organizations.
Lets try it and see what happens. No advertising seems like a reasonable response to advertising everywhere all the time.
YEEEEEEEESSSSSSSSS!
This feels like I wrote it. I’ve hated advertising for about as long I have been aware of it but I’ve been telling people we should ban it since the first time I saw one of those articles about how everything was becoming clickbait because of advertising. In all that time, the ONLY thing I have ever thought of which would be a negative effect from a ban is the difficulty of getting the word out about a small business. Any other arguments are just dumb. Advertising is inherently harmful to everyone exposed to it, even the advertisers, who have to burn money to make it happen.
As someone who had designed and attempted to sell things. On of my key takeaways has always been the lack of awareness or knowledge of my things exists.
Granted if I put a 50ft build board in the sky it wouldn’t change much. But if I did more than I did… or am doing it would help.
I saw a metaphor in this thread comparing advertising to Smoking. But I think Sugar is a better comparison. Is it needed? No. But a little will go a long way, and some dishes wouldn’t exists without it. Add to much and it ruins the flavour of the dish and isn’t healthy for the consumer.
What is needed is balance and where everything has hyper sugar in it isn’t good for anyone. So I do we need a rethink, but eliminating it outright isn’t the solution.
I think you’re drawing the wrong conclusions. Currently you need a lot of capital to market a new product. That shifts the balance of power away from entrepreneurs towards the capitalists. Marketing also has a larger impact on profits than engineering, which leads to non-engineers to gain more promotions and power.
Instead we could have reviews, testing institutions, forums where people exchange opinions. And “pay for play” would be illegal fraud. But there would be constant demand to learn and compare the quality of products, once the focus on emotional manipulation is gone.
And existing brands from conglomerates spend oodles of money to maintain their brands, so you would immediately see a shift in power towards entrepreneurs and new and better products. You’d gain far more than you’d loose.
Another issue is that we are hyperstimulating consumerism which has not just negative effects, but leads to existential risk now.
I’m definitely in favor of a ban of advertising in public spaces. Spaces that are owned by the collective ‘us’ should remain free of it. Like public squares, roadways, public transit, etc. Those should be commercial free.
A total ban would be wildly difficult and impractical. It would also widen certain gaps like the rural-urban divide. How would someone in a rural area know an iPhone exists, if the nearest store is a hundred miles away? Or other products that might be beneficial to them?
I live in a city of 160.000 people. And even here, we simply don’t have every store or every product available. Advertising broadens that horizon considerably.
I think some kind of mix approach, example some countries ban some kind of advertising. Advertising medical prescription drugs and treatments is illegal in some countries.
Alternatively companies should pay me to watch their advertisements. Organize events to pay people to watch their advertisement.
With smart glasses AR and AI we should be able to block out all billboard, posters or it could go the opposite way glasses show all kind of adverts… hmm. We need open source AR smart glasses with adblock.
Sao Paolo did this in 2006.
Under the cult of the “Invisible Hand of the Free Market”, the prevailing ideology of neoclassical economics and the modern global economy, advertising is not necessary. Why should a firm have to convince me to buy anything if the market dictates prices and the flow of commodities? Yet here we are.
How did it go? Why did they stop it?
As far as I can tell, they didn’t stop it - outdoor advertising is still banned there. It was hard finding recent online information about it though. The most recent references I found were a two-year-old discussion on Hacker News and a 2022 article from the BBC which mentions São Paulo’s ban and says that Grenoble in France has something similar.
People talk about tech giants, but Facebook and Google are actually advertising giants. They pour much more money into their advertising than they do into r&d.
Many brands have a cost structure where, for each product sold, more money goes to advertising than to the person who actually made the product. Sometimes 2 or 3 times more. That’s where the battle for attention is taking us, a place where attention from customers is worth much more than the effort of the worker.
None of this is inevitable, advertising should be heavily taxed and regulated.
