Eurogamer.net - Chris Tapsell - 3 / 5

Not that South of Midnight is a disappointing game - far from it - but that it’s such a shame for it to get so close to being something so genuinely special. This is a game of just remarkable craft - we’ve not even mentioned the stop-motion style of animation! It’s lovely - and likewise remarkable attention, thought, and care. If only just a little more of that care had been afforded to the playing of it.

Then avoid the streamers? I’m sure the marketing experts employed by Ubi know what they’re doing. I’m also done defending that crappy company.

I guess modern examples are Psychonauts or Prey (2017). Hundreds of games are released every week. There will be some gems, we’ll just never know. Among Us was one of those games before it got successfull by pure chance.

Really good games flopped before because they weren’t marketed well. Marketing is budgeted for productions of any size, and influencer marketing in general is very effective for something like videogames. Larger amounts were spent on TV ads, or printing campaigns.