Imagine being on the YouTube ad team…that has to be the most depressing team in tech history. Your whole existence revolves around peddling ads before people can watch the ads they want.

Google also claims its industry dominance – the government alleges it has about a 90% share of the US search market – is the result of providing a better product than its competitors.

That’s the crux of it. Over the last two decades Google HAS had a better product. But it pushes all it’s own services through it…

This will be an interesting case.