

When you get an email from Company A that sends to your alias email, the email goes to your inbox. When you reply to that email, your alias provider forwards it to Company A where the sender is your alias address.
In short, you simply reply and your alias service takes care of it for you so that the recipient only sees your alias email and not your true email.
Great questions! Seriously, those made me think for sure.
For question one, I suppose a profiler could do that. If my domain name is myemaildomain.com, they probably could track all emails and sell it collectively. But I don’t think corporations do that at this time. That would be akin to profiling all Hotmail, Gmail, Live, etc emails, appreciating those are massive services. I suppose if nefarious actors were to do that to my domain, I could consider switching domains - I have multiple domain names I own, and it’d be trivial to use the other ones. In the years I’ve been using a custom domain for email, I haven’t encountered any nefarious actors and have significantly eliminated any spam.
For question two, the domain provider I use doesn’t do that in their terms of service. However, if they did look at my MX records and decided they wanted to profile me as a user of Addy, they definitely could do that. Though it would hurt their business as many users would migrate their domains to new registrars - I certainly would move my domains to a new registrar!