Sure, personalised ads can be seen as a form of an invasion of privacy, and everybody has a right to not engage with any organisation for any reason they like. But ads are an imperfect solution to the fact that it’s impossible to run a news organisation at that scale on voluntary donations and un-personalised ads alone, and it’s definitely preferable (in my view, at least) to having a total paywall.

Unless you have an innovative alternative income source to propose, I’m not sure I see what alternative there is.