It garbles advertisers’ data as a result, but you must disable uBlock Origin to run it; they can’t work simultaneously. I recently moved to it and, so far, am never looking back!
It garbles advertisers’ data as a result, but you must disable uBlock Origin to run it; they can’t work simultaneously. I recently moved to it and, so far, am never looking back!
It also adds noise to the site metrics and recommendation algorithm making them less valuable overall.
It’s like the application that will watermark images with digital noise designed to throw off AI training that uses that image.
You’re no longer a user who is able to be profiled (because you ‘like’ things completely at random). If everyone was using a plugin like this then advertisers wouldn’t be able to serve targeted content because they wouldn’t know what content types work best for each user because every user clicks ads randomly and so there is no detectable signal, just noise.
You get the same effect, but reduced, if less people are using it.
In addition, if half of the users on a website are using adblockers and suddenly those users start clicking ads, then it costs twice as much to advertise while not providing any additional customers which makes spending money on web advertisement less attractive.