Hal-5700X@sh.itjust.works to Games@lemmy.worldEnglish · 4 days agoHow Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadowsarchive.phexternal-linkmessage-square40fedilinkarrow-up166arrow-down17file-text
arrow-up159arrow-down1external-linkHow Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadowsarchive.phHal-5700X@sh.itjust.works to Games@lemmy.worldEnglish · 4 days agomessage-square40fedilinkfile-text
source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?
minus-squareKelly@lemmy.worldlinkfedilinkEnglisharrow-up6·4 days agoI believe its production budget was pegged at between $250m and $350m. So this particular item in the marketing budget is less than 1% of the development costs.
I believe its production budget was pegged at between $250m and $350m.
So this particular item in the marketing budget is less than 1% of the development costs.