For me, Tumblr was an online culture different from the ADHD of other journaling/blogging platforms like Instagram or Twitter. You could find conversations in tags, gifs didn’t lag my browser to hell, fan content was proliferous there, webpages could be personalized to the lengths you might’ve gone to in MySpace. It was the place to find fandoms and fandom content, even for the most obscure series. There were no ads. And I felt like gifs/texts of porn and kinks were made more accessible when searched for by tags.

There was no algorithm - discovery of new blogs was just subscribing to tags & maybe following who your followed-people followed, the way the fediverse kinda is.

I felt like the presentation was good to relish each post of content with less distraction, and the pagination + scroll browsing was just enough to keep me addicted.

Someone correct me if I’m remembering it wrong.

RIP 2011 Tumblr