I don’t understand how this wasn’t more of a priority to begin with. If you’re going to offer a digital solution for something it should at least be as convenient as the existing physical solution.
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When I traveled across the world last year it took me 5 minutes to sign up for a temporary cell plan in the country I was visiting, then install the eSIM from my phone’s web browser. I didn’t have to plan ahead and wait for them to mail me a SIM card so I could juggle around SIMs while abroad. I much prefer that over a physical SIM card.
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also who waits for sim cards in the mail instead of just buying one?
Cellphone carriers that have no brick and mortar? But are also significantly cheaper for basically the same service
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